The Debate of Marketing Junk Food to Children

Norman Vincent Peale once wrote, “Thoughts create words, for words are the vehicles of ideas.”  Sometimes, much to the disdain of my students, I spend a lot of time talking about the importance of words in my Marketing/Advertising classes.  Advertisers use words to Inform, Persuade and/or Remind (IPR) the consumer about a product.  Words are ...

Douwe-Egberts Yawn Machine 2

Picture yourself in an airport waiting for a late flight to wherever. You’re getting very tired but all the places for you to get a cup of coffee are closed.  So you decide to walk around to get your blood pumping when all of a sudden, there it is: a coffee machine.  You stand in ...